ARCATA, Calif. – The Cal Poly Humboldt Athletics Department has announced a partnership with Influxer, providing student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support their favorite players in style.
 
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.

Each student-athlete from every team will have the opportunity to create his or her own web page that showcases their personalized gear available for purchase.

"Cal Poly Humboldt Athletics is creating NIL opportunities for our student-athletes, and we found a great solution in partnering with Influxer," said Executive Director of Intercollegiate Athletics, Dr. Nick Pettit. "This partnership checks a lot of boxes for us to provide something for our fans, alumni, and families to purchase personalized and officially licensed gear to support their favorite Lumberjack regardless of their sport. This is our first step to help our student-athletes promote their brands in the NIL landscape, and we are so excited to get it started."

Influxer Vice President Keith Miller added, "Influxer is excited about this partnership with the Lumberjacks, which brings a great NIL opportunity that benefits everyone. Dr. Pettit and the administration have been extremely diligent, not only in emphasizing the end product of this opportunity but also in recognizing the business experience the process brings to student-athlete development."

Lumberjack Fans

Click here to view the web page and purchase co-branded apparel.

Click here for the Humboldt Instagram page with Influxer. 

In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Cal Poly Humboldt Athletics and its student-athletes on creative elements and marketing. Influxer has partnered with over 300 universities.